April 15, 2022
An article by Sergey Matrosov
Starting from July 1 2023, Google has claimed that there will no longer be any Universal Analytics (UA). Instead, you will have to use Google Analytics for Firebase or, shortly, GA4.
If you are a newbie in web analytics or you are transferring events for UA to GA4, we recommend that you follow our simple instructions, considering the main restrictions of GA4:
If you are sending a classical UA event, when your website visitor clicks on the website menu section, ‘Contacts’, on the main page, there are several ways in which this can be sent:
|Event Properties||Var – 1||Var – 2|
|Event Category||Main Menu||Main|
There are more ways of sending it; this usually depends on the event sending convention within your company, but from our point of view, Var-1 is the best of all, as the structure of the event is sufficiently complete for it be used as a standalone method for user analytics.
However, it is no longer possible to send events like this to GA4, due to the first restriction. Using the naming conventions of GA4 (lower case, “_” instead of space), this event would be shown as “main_menu_contact_click” and it occupies one of 500 unique events for GA4 property.
For this reason, you need to follow these recommendations:
Why do we say that GA4 is action-based analytics? Look at the automatically collected event names: click, page_view, submit, first_open. Action is now the most significant here.
So, in order to collect our event regarding the Menu, we have to rewrite it, using an automatically collected event “click” and parameters:
Even if clicking on the Menu is something special for your business, the built-in ‘click’ action will be able to manage this.
And finally, to make it simpler for you:
Feel free to contact us if you need a qualified consultation!
 Using the page URL, you can understand where this event was.
 Custom parameter; button_title is a type of useful custom dimension because Web and App have a large number of different buttons.
 You can also use this event for email registration confirmation, etc., that makes it a universal event.