Google Tag Manager Events: Proper Usage.
September 17, 2019
When configuring Google Tag Manager triggers and tags, it’s crucial to understand when they will fire, so that all the necessary tracking will be tied with the right events. Three main GTM events to which you can tie your trigger are: Continue reading
Custom Event Trigger in Google Tag Manager: Two Different Ways to Use it in One Example.
January 24, 2019
Today, we will talk about the custom event trigger using one of our case studies, in which we used Google Tag Manager custom event to track a user’s interaction with a simple promo game on one of our landing pages. Continue reading